I’m not certain why, but NTT DoCoMo has been running this odd campaign with none other than the Dark Lord of the Sith asking “Who is my boss?”

To me, the answer is obvious: The Emperor. Of course, there is a website that you can actually test whether or not you are or are not Vader’s boss.

This is one of the most unusual ad campaigns I have seen, and posters of Vader are all over Tokyo Japan.

Insert Star Wars joke here. How about: “You cannot resist the power of the Dark Side”? Too obvious?

Source

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