11 Sep 08 CTIA Unveils Barcode Scanning White Paper
You knew it was bound to happen, didn’t you? Today, CTIA announced the new Camera-Phone Based Barcode Scanning White Paper, using input from the nation’s leading carriers. The white paper is meant to help define, develop and promote an open system for camera-phone 2D barcode scanning in the US market. It will also help companies with the necessary information on technologies that will be supported in the code scanning development and implementation process.
Use case examples, recommended architectures, growth, technical support and a deployment time table are all a part of the white paper. After this, the team will also develop Marketing Best Practices Guidelines, and RFPs for a Central Registry.
With the number of camera-phones now at 5 times the level it was in 2005, barcode scanning becomes an important addition to the mobile phone. For details head over to the CTIA website.
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Tags: barcode, cameraphone, ctia, whitepaper
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Well I’ve posted my response with all the deference this white paper deserves.
http://deancollinsblog.blogspot.com/2008/09/ctiacodescanactionteamwhite-paper.html
After 2 years of lobbying and hidden agendas with lots of committees and discussions this is what they come out with, they should have titled it…”We’re carriers looking out for ourselves and all you advertisers and consumers better bend over and touch your toes”.
Someone at CTIA either took a bribe or failed an IQ test if they think this is going to work.
This is paper is fubar and will die a stillborn death.
Basically all you QR code people go about your business, keep implementing really cool campaigns with no hidden charges, license fees or ‘carrier taxes’ on your creativity.
Ignore all the scummy scanbuy/neomedia/ctia cohorts with their closed mobile carrier mentality and taxes and charges. The world has already passed proprietary closed systems by, they had their shot 4 years ago and they blew it.
Regards,
Dean Collins
http://www.Cognation.net