Pepsi Co. has issues an apology for its iPhone app, the ‘AMP Up Before You Score’ which categorizes women into 24 types and then makes use of the iPhone’s Internet feature to link users to information about them and what they like. Pepsi AMP is the latest energy drink by Pepsi and apparently the iPhone app is part of their marketing campaign. Types of women listed in the application include punk rocker, bookworm, aspiring actress, artist, and sorority girl.
And while Pepsi intended to come out with a harmless app for fun, the same could not be said for the people who got offended by this type of an app. The apology has been made but the damage has been done. In the end, this instance will hurt Pepsi’s brand image building for AMP rather than boost it up. It back to the old drawing board for Pepsi I guess!
(Source) Sky News
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Tags: amp+, apology, aspiring actress, brand image, campaign types, drawing board, energy drink, image building, internet feature, iPhone, marketing campaign, old drawing, pepsi, pepsi co, punk rocker, score, sky news, sorority girl
EA Sports has brought the NBA Live 2010 to the iPhone together with a couple of other marquee games under its wing. Aside from the NBA Live 2010 for the iPhone, it has also announced the availability of Need for Speed Shift and Surviving High School and it looks like a lot of iPhone and iPod Touch owners are going to want these gaming apps on their Apple device as EA acknowledges the phenomena brought about mobile gaming demands.
The NBA Live 2010 for the iPhone will feature all 30 NBA teams and can be played on a full regular season mode and the playoffs. Though the Dynasty mode and Slam Dunk competition will not be included, you just have to be realistic. Just be thankful that NBA Live 2010 is available for the iPhone and the fact that you are still using a mobile version and not really the game console where it was really mean to be played. Ditto with the Need for Speed Shift and Surviving High School!
(Source) Examiner
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Tags: Apple, apps, ditto, dynasty mode, ea sports, game, games, iPhone, iPod Touch, mobile gaming, mobile version, nba live, nba teams, need for speed, phenomena, school source, season mode, slam dunk competition, speed shift, surviving high school
Knowledge is key and getting information from various modes of references is indeed important. However, considering that the Internet provides a lot of potential alternatives that will not even cost you a dime, this is one app for the iPhone which has good intent but sadly, a ridiculous way of sharing information. The app is called a high end graphic calculator but being sold for $50 is something that may lead to its downfall. It’s practically an almanac, a currency converter and stock analysis tool for you iPhone and even comes with features that are not available at its official site. But seriously, who in his right mind would throw away $50 for this kind of app?
People need apps for their iPhones. But at $49.99 that is a bit too steep and seems like the developers did not consider consumer preference when they priced this app!
(Source) Erictric
Popularity: 1% [?]
Tags: almanac, analysis tool, consumer preference, currency converter, developers, downfall, graphic calculator, iPhone, iphones, modes, stock analysis

What you see above is a picture of an unannounced HTC developed Android powered handset. Unfortunately, we have virtually no details as to what this handset is called, what carrier it will appear on or what the specs are.
From the pictures we could tell that it obviously features a touchscreen, some face buttons and some sort of camera.
We’ll keep you posted as more information is made known.
via the unlockr
Popularity: 1% [?]
Tags: Android, camera, HTC, touchscreen, unannounced

The last we heard of the Nokia 5230 was back in August when it was announced to be hitting store shelves sometime later this year. It’s no surprise we haven’t heard much of it with handsets such as the HTC HD2 taking all the spotlight.
But anyways, if you’re a fan of the Symbian S60 operating system you’ll appreciate the fact that the Nokia 5230 has gotten pictured up close and personal. This phone features a 3.2-inch touchscreen, Bluetooth 2.0, and a 2MP camera.
Nokia has also pushed the release date to January of next year.
via dailymobile.se
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Tags: nokia 5230, pictured, Symbian S60

Verizon Wireless has just updated their Twitter feed letting us know that the Palm Pre will be hitting the carrier earlier than we expected.
As you can see from the above screen shot, Verizon expects to have the Palm Pre “early next year”. Exactly when early next year remains a mystery but at least those webOS fiends on Verizon now have something to look forward to.
Popularity: 1% [?]
Tags: Palm Pre, release date, twitter, Verizon, webOS
Here is something for the authentic millionaire’s out there. With most of these rich individuals presumably the owner of an iPhone, iVIP Black allows the rich guys and gals to gain access to an exclusive network of privileges and benefits to a range of luxuries in various establishments. This includes the likes of cars, cinemas, restaurants and bars. And to make sure that people who use this app will actually put it to good use, people who who download the app are required to complete a High Net Worth Individual certification, restricting use of the app to ‘Millionaires’. The iVIP app can be downloaded at the iTunes store for $999.99.
(Source) Press
Popularity: 1% [?]
Tags: cars, establishments, gals, iPhone, ivip, luxuries, millionaire, millionaires, privileges, restaurants, rich individuals
For the iPhone or iPod Touch owners who are hooked on to Twitter, here is an app that should allow you to log on to your Twitter account. TweetPocket is an award-winning desktop Twitter client that provides you easy access to your Twitter, allowing you to see your messages easily and creating new tweets in the process. The TweetPocket app can be downloaded at the iTunes app store for only $0.99.
(Source) Press
Popularity: 1% [?]
Tags: iPhone, iPod Touch, iTunes, tweets, twitter
Food and drink combinations often pose a problem for most people but now a solution comes with this new iPhone app from The Personal Wine Curator. The “Drink It With” iPhone app features over 7,500 possible food and wine combinations of food dishes with almost 200 categories of wine types. This app should be a great reference when you do your grocery for ingredients for the perfect meal to go with the wine you plan to chill for dinner. The “Drink It With” app should be your key to the perfect wine and dinner combination. If you want to try it out, a free “lite” version of the application will also be available for download.
(Source) Press
Popularity: 1% [?]
Tags: curator, food and drink, food dishes, iPhone, personal wine, wine combinations, wine types

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Tags: Canon, Canon iPhone printing app, Canon printer, iphone app, PIXMA printer

If you’re an O2 UK subscriber anxiously awaiting some webOS goodness, you will be happy to hear that the carrier has put the Palm Pre up for sale.
If you’re looking to save some money upfront you can snag the Pre for free with a ~$71 per month contract or opt to pay ~$157 upfront for a cheaper monthly cost.
Whatever you choose you can now head into an O2 UK retail store or their website, here.
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Today Twitter launched the mobile version of their website in Japan, which is a good announcement because Japanese is the only foreign language on the Twitter Platform, at least for now.
As you can imagine, this move is obviously related to the great presence that the mobile version of Twitter has in the US, and they have hopes that many people adopt the same tool. In order to make this happen, Twitter worked in cooperation with Digital Garage Inc. from Tokyo in early 2008, to create the mobile platform.
To make this move with sense, Digital Garage made a study and concluded that 95% of the Twitter Japanese community uses their cellphone to access the site.
The new Japanese mobile version was jointly developed by Twitter and Digital Garage, and is compatible with Japan’s major mobile carriers and the quirks of the local market. Emoticons can be embedded into messages, and users can directly update their profile without having to turn to their PC.
Popularity: 1% [?]
Tags: Japan, mobile site, twitter

It might be worth waiting for as users can control the cable, satellite, and DVR from the iPhone, and you can even stream programming so you can remotely watch all the shows that you have been saving. This application is available at the App store, works with iPhone and iPod touch, and costs $9.99.
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Tags: HAVA, Hava iPhone app, HAVA media streamer, streaming video

It was recently made known today that the highly sought after BlackBerry Bold 9700 will officially be coming to T-Mobile Germany this November.
If you haven’t been following this device, you may know it as the BlackBerry Bold 2 or perhaps the BlackBerry Onyx but either or, it features HSDPA, a 3.2MP camera, 480×360 display, WiFi and a BlackBerry Curve form factor.
via engadget
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Tags: 3.2mp, 9700, BlackBerry, BlackBerry Bold, Bold 2, Curve, HSDPA, Onyx, t-mobile germany, WiFi

While the netbook buzz is only just starting to die down but that hasn’t stopped Acer from debuting their latest offering; the Aspire One AOD250.
Pictured above, this device is unique because it features the ability dual boot both Android and Windows XP. Add that to its 10.1-inch screen, Intel Atom N280 processor, 1GB of RAM, 160GB of harddrive space and a 6-cell battery.
As for a price? $349.99.
Read (Press)
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Tags: Acer, Android, aod250, Aspire one, dual boot, Intel Atom, netbook, Windows XP
Leonard Maltin has spent his entire career writing about movies, so I suppose its only proper that he gets an iPhone app named after him. The Leonard Maltin Movie Guide for iPhone produces the original version of the print guide, with all its 24,000 capsule reviews. You can also search by title, director, and actor. It even has a Netflix integration so you can add the movie you are searching for into your Watch Now queue.
You should be able to get this app at the iTunes store for about $4.99.
Popularity: 1% [?]
Tags: iphone app, Leonard Maltin, Leonard Maltin app, Leonard Maltin movie guide, Leonard Maltin movie guide app
Here is an app you don’t see everyday. The app was made in time for Boss’ Day which will be celebrated on October 16. The Boss Day Cards app for the iPhone is practically the same as most e-cards we use these days, showing respect to our superiors (assuming you love your boss of course) in a techie kind of way. This app aims to strengthen the ties of the boss-employee relationship, something that many would seem bumpy in the office setting. Perhaps it can be a great app as well to get on his good side. Regardless of what your intent is, you can bet that your boss will be totally moved by the e-card, a practice that may spark a new trend in the working environment.
You can download the app over at the iTunes App Store for only $2.99.
(Source) Press
Popularity: 1% [?]
Tags: boss day cards, e card, e cards, employee relationship, iPhone, iTunes, new trend, superiors, ties, working environment
NME has announced the launch of its iPhone app, the 59p. The 59p app for the iPhone and the iPod Touch allows users to download photos of their favorite rock stars. These photos in turn can be used as wallpapers for their iPhones or perhaps use them as thumbnails for use in Facebook or sent to friends. The app features iconic rock photography such as a Kings of Leon gallery which includes 20 captioned images of the band taken by NME photographers backstage.
(Source) Brand Republic
Popularity: 1% [?]
Tags: Facebook, Images, iPhone, iphones, iPod Touch, kings of leon, launch, nme, photographers, photos, rock photography, rock stars, thumbnails, wallpapers
Just to let you know, this is not an iPhone app that allows you to peek into the Bride’s Dressing Room. No, this app from NearbyNow is for the ladies, and allows future brides to browse a variety of wedding and bridesmaid dresses, and sort by silhouette, designer, or price. The bride-to-be can even check availability of the dresses and even schedule an appointment with a local bridal shop for consultations and fittings. The user can even send a picture of the dresses directly from the application to friends, family, and the fiancee if she wants the bad luck.
As you might have guessed, the Brides Dressing Room app is by Brides magazine, and it is available here as a freedownload at the Apple store.
Popularity: 1% [?]
Tags: Brides dressing room, Brides magazine, iPhone, iphone app, NearbyNow

A few months ago we got our first glimpse of the white BlackBerry Bold but had no idea when we would be able to buy it or for what carrier. Well, it seems like AT&T will be the carrier getting the stylish device on October 18th.
Exactly how much will we be able to buy this for? Most likely right around the black Bold’s $199 price point.
via facebook
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Tags: At&T, BlackBerry Bold, release date, white