A recent research study shows that Australian consumers rate Motorola a leader in design of sleek, fashionable handsets which offer great value and dependability. The survey was conducted by ACNeilsen on behalf of Motorola. Data reveals that 21% of adult Australians currently own a Motorola phone, 15% have owned their Motorola phone for three or more years. The report also shows that 42% listed sleek handset design as the number one stand out feature. Additionally, 40% chose best value for the money as a factor that impacted their purchase. Proving to be a popular name for cell phones, there have been increase sales over 2005-2006 and also an increase in the amount of consumers adopting Motorola handsets after their initial Motorola purchase.

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