AT&T likes to be considered a socially responsible company, and that is probably the reason why they are planning to launch a big campaign related to SMS texting and driving at the same time, which we all know is not good for your health and can be a disaster if you don’t pay attention. Anyhow, Randall Stephenson CEO of AT&T announced today what is the intended goal:

“Our goal is to send a simple, yet vital, message to all wireless users: don’t text and drive.”

The campaign will include some of the following topics:
- employee education, to prohibit the act of sending a text message while driving;
- defensive driving classes for employees that must do some driving while on the job;
- launching AT&T cellphones with a message like “don’t-text-and-drive”;
- public service announcements with famous people;
- online resources;