03 Nov 09 AT&T sues Verizon due to advertising campaign
Hot news for the two giants of the US that fight for a bigger share on the mobile telecommunications market, and I’m talking about AT&T and Verizon.
In this case it was AT&T that sued Verizon and the reason is pretty simple: a misleading advertising campaign, which is named “There’s a Map for that” and is actually a joke related to an AT&T campaign called “There’s an App for That”.
The misleading information is related to a map made by Verizon, in which shows that AT&T doesn’t have much network coverage. But the only detail they forgot to mention, is that they are only counting the 3G network and not EDGE network, and that’s why the AT&T map is full of blank spaces, which could lead to customers having bad ideas…
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[...] has filed a lawsuit against Verizon Wireless after Big Red launched that “There’s a map of that” campaign. [...]