AT&T sent the following e-mail to announce all employees that every future customer is limited to one iPhone purchase. Read on

May 14, 2008
Urgent Breaking News

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Retail News/Sales Ops/Training
New iPhone Purchase Limit

Effective immediately, customers can only purchase one iPhone device.

Channel News Today is distributed to managers and above.
Sales reps can access all items designated for rep level and above on My CSP.

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What’s next? Are we going to be allowed one gallon of water per week? One loaf of bread per day? One gallon of gas per month? So what if I want to buy 10 iPhones. Will AT&T stop me if I pay for 10 plans?

Leaving joke aside, AT&T are getting ready for the craziness that will follow June 9th. I imagine everyone who was waiting for the new 3G iPhone will be in line to buy one. Or two, or seven. I can see why they are trying to control that. First of all this measure will prevent any sudden stock shortages and second it will prevent opportunists to buy the device for a cheaper price and the sell it for a profit.

Getting closer and closer to Apple’s WWDC makes everyone more anxious right? Are you getting the new 3G iPhone?