13 Nov 09 AT&T Fights Verizon with Its EDGE Network

By now you certainly know that AT&T has decided to sue Verizon Wireless after Big Red aired all those commercials from its “There’s a Map for That” campaign. AT&T is definitely pissed off as Verizon is making a mockery of AT&T’s 3G network. AT&T alleges that Verizon is falsely advertising the capabilities of their 3G networks and consumers get the impression that AT&T lacks any services in those areas on the maps where 3G connectivity is not available.

So what does AT&T do to defend itself? It brings its EDGE network in:

With both 3G and EDGE coverage, customers can access the Internet, send e-mail, surf the Web, stream music, download videos, send photos, text, talk and more. The only difference – with some data applications, 3G is faster than EDGE.

Sure AT&T’s EDGE network is definitely comparable with Verizon’s low-end EV-DO Rev. A network but that’s not really what AT&T should tell its customers right now. What they want to hear is that AT&T’s 3G network is going to get even better. Which means no more dropped calls, better coverage, and all the web surfing at 3G speeds they want. And while we’re at it, Verizon should also upgrade its 3G network to LTE as fast as possible.

via AT&T

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Tags: 3G, Ad, At&T, Commercial, edge, EV-DO Rev A, Verizon