AT&T Business Success with the iPhone

AT&T Inc. has launched its new corporate advertising and marketing initiatives -- the next step in defining AT&T as the premier telecommunications company in the world. For AT&T, the nation's largest wireless company, these campaigns follow initiatives undertaken in the past several months to underscore that AT&T is now a mobility-centric company capable of meeting the needs of today's mobile lifestyles.

During the past several months, AT&T has been strategically transforming the brand into one that is mobility-centric. The company kicked efforts into high gear in early May to prepare for the launch of one of the most highly anticipated wireless products to hit the market in recent years, the iPhone. The accelerated push -- which included new AT&T signage at 1,800 company-owned stores and re-branded billing materials, handsets and packaging among other efforts -- took the company's branding initiatives to the next level.

Within weeks of the late June iPhone launch, awareness of AT&T as a wireless brand surpassed the Cingular brand for the first time and customers recognized AT&T as the "best" or "one of the best" companies in the wireless space.

The company's efforts to sell wireless and wired services have been equally successful. By year end, AT&T will have launched more than a dozen of its largest AT&T Experience Stores(SM), and hundreds of smaller Experience Stores across the country.