The Formula 1 season is close to the end, but that didn’t stop AT&T and Kangaroo to launch a new feature related to VOD – Video On Demand – that will be used in the Brazilian Grand Prix.

Subscribers of AT&T and owners of a Kangaroo TV, will be able to have access to specific videos and podcasts that will be available in English and Portuguese languages. Additionally, the new Video On Demand feature will make AT&T understand the trends, preferences, and motivations of the viewers.

Lloyd Salvage of AT&T, comments:

We have been using Kangaroo TV since 2007. However, we believe that by introducing new VOD capabilities it will help AT&T bring its Grand Prix activation program to a new level while providing additional compelling content to our guests making their Formula One weekend truly special.

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