Ashton Kutcher the New Face of Nikon COOLPIX Camera

Nikon tapped into the "appeal" of PUNK'D host Ashton Kutcher to promote its COOLPIX camera line. The endorsement deal with Nikon would cover both print and TV advertisements, as well as interactive online component. Nikon's ad campaign has a theme which centers around fashionable colors, great performance, simplicity, and exquisite styling. Nikon chose trendy and upscale boutiques and shopping destinations for the backdrop of the ads, hoping to superimpose yet blend the COOLPIX cameras with their surroundings.