11:05AM PST Steve thanks the crowd for showing up. Nothing else did get mentioned after Jack’s performance. I guess that’s all folks! This was the “Let’s Rock” event from Apple. We have new iPods, new designs, new iTunes and new iPhone 2.1. We’ll be back for more “Let’s Rock” related news and video clips.

10:59AM PST It appears that’s all for today’s Apple event. Don’t forget we will analyze Apple’s iPods and iTunes later on. I’ll take a moment to thank Engadget, Gizmodo and Slashgear. Without them this virtual live coverage wouldn’t have been possible.

10:55AM PST Jack is doing his stuff. Let’s see what’s about to follow. In the mean time here’s a funny slide from earlier about Steve’s Jobs obituary.

10:52AM PST That was everything about the iPhone. Back to iTunes and iPods. 160 million iPods sold and the best male artist in iTunes history is Jack Johnson with over 60 million album sold.

10:49AM PST This Friday we’re going to see the iPhone 2.1 software update going live. Better battery life, fewer call drops, crashing problems solved, increased speed for iTunes backup and lots of bug fixes.

10:47AM PST Steve is back on the stage. No change in capacity for the iiPod touch, exactly as it was suspected. 8GB for $229, 16GB for $299, and 32GB for $399. And they are all available today. The new touch will get you 36hrs music or 6hrs video.

10:46AM PST Need for Speed is another cool game which will be available in November. That’s what I would play on my iPhone.

10:44AM PST You have an overlaid D-Pad and A/B buttons on the screen to control the game. I feel we need an iClean device to get the iPhone/iPod cleaned after playing a game.

10:42AM PST Real Soccer 2009 is a football/soccer game which is shipping today.

10:38 AM PST After Steve Jobs demoed the Genius system on the new touch, Phil Shiller came on the stage to demo some new games. Spore: Origins is the first to be discussed.

10:34AM PST The App Store: 100 million downloads in 60 days. 700 games are available right now and the store is accessible in 62 countries so far.

10:33AM PST It has b/g WiFi and the AppStore. UI has been improved with better album artwork and Nike+ integration (inside the device, not a separate dongle).

10:31AM PST iPod touch is the next one. It has a new casing. Contured stainless steel, same display, but this touch is thinner. The profile is similar to the iPhone 3G but in metal. There are new volume controls on the side, a speaker and Genius autoplaylist creation of course.

10:29AM PST New headphones with control keys and a microphone will be available for $79 with three earbuds.

10:26AM PST Prices will be as follows: $149 for 8GB and $199 for 16GB and it will come in black, purple, blue, green, yellow, orange, violet, red. The 8GB is available today while the 16GB next weekend.

10:25AM PST It will have a battery which will support 24 hours of continuous music play and 4hours of video play.

10:22AM PST The new nano will have a voice recording option, a calendar and a stopwatch. You can see full size album art and photos in coverflow. Shaking it will make it shuffle tunes

10:18AM PST The new iPod nano is confirmed. It looks like in the leaked pictures we’ve seen so far. It has the same height like the 2nd generation iPod nano. Aluminum casing with curved glass is there. It has the accelerometer and an enhanced UI.

10:17AM PST The iPod Classic will come in 120GB model replacing the 80GB and 160GB which will be discontinued. It will cost $249 like the Zune

10:16AM PST Microsoft has a 2.6% while Sandisk has 8.6%. Others total to 15.4%

10:15AM PST Let’s turn to iPods now. 73.4% market share in the US. With over 5,000 accessories, some of which get announced before they are supposed to.

10:11AM PST Steve is showing us how Genius works. Well I have a general idea of what I like, I don’t really need a system to tell me what I’d also like to listen to.

10:10AM PST A Genius sidebar will make recommendations from the iTunes store. Genius information will be sent to the cloud, to iTunes to feed them your music taste and to improve the whole system. All that will be done anonymously.

10:07AM PST Genius is used to intelligently create playlists and match songs that go well together.

10:05AM PST We’re going to get iTunes 8, which we were already expecting for.

10:03AM PST iTunes served over 8.5M songs, over 125,000 podcasts, over 30,000 TV shows, 2,600 movies and over 3,000 iPhone apps.

10:01AM PST Steve Jobs makes his entrance with jokes about his premature death. Exciting stuff will happen today. Let’s start with iTunes.

9:59AM PST Two black iMacs are on the stage, getting ready for the big show

9:55AM PST We are 5 minutes away from Apple’s “Let’s Rock” Event. We’re going to send your way detailed information about what’s going to happen. We’re virtually waiting for Steve Jobs to start his keynote.