22 Nov 08 Apple Spends on Advertising More the Microsoft?
Lots of people, including Apple, made fun of Microsoft’s $300 million advertising budget for Vista. Little do we know that Apple actually spends a whole lot more than Microsoft on advertising and product promotion. But unlike Microsoft, Apple’s ideas actually work and they get plenty of visibility.
It looks like Apple’s advertising budget for the 2008 fiscal year that ended in September was no less than $486 million. A year ago Apple spent $467 and in 2006 it spent $338. Microsoft spent $1.2 billion, $1.3 billion, and $1.2 billion for the same period but these sums covered advertising costs for all of Microsoft’s business which includes Windows, Office and Xbox. But since the Vista campaign costs $300 million it would seem that Apple spends more on its MacBook advertising. So why make fun of Microsoft then?
via TechCrunch
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Tags: advertising, Apple, MacBook, microsoft, vista
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If you start folding in lots of other marketing and promotional costs, the figures for both companies would be considerably higher. Take Apple: they report spending $53 million last year on “marketing” for its 11 high-profile stores around the world. The stores are considered both points of sales and service for customers, but also as beacons of the Apple brand. The stores hold lots of special events and presentations that go beyond mere “sales,” and border on a community center or public library.
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