Apple Launches iTunes Plus

Apple continues to showcase its expertise in technology by the launch of the ?iTunes Plus? DRM-free music tracks featuring high quality 256 kbps AAC encoding for audio superiority almost impossible to differentiate from the original recordings for just $1.29 per song. iTunes Plus is launching with EMI's digital catalog of outstanding recordings, including singles and albums from Cold play, Norah Jones, Frank Sinatra, Joss Stone, Pink Floyd, John Coltrane and more than a dozen of Paul McCartney's classic albums available on iTunes for the first time.

With this new technology, customers will be facilitated to download tracks from their favorite EMI artists without confines on the type of music player or number of computers that purchased songs can be played on. In addition iTunes is also presenting customers a simple, one-click decision to effortlessly advance their records of previously purchased EMI content to the iTunes Plus versions. EMI music videos are at the present also available in iTunes Plus versions with no change in price.