Apple seems to be slipping a bit as far as screening the apps they make available at the app store. Today, Apple issued a public apology for the highly controversial iPhone app, Baby Shaker. The application, which appeared in Apple’s App Store on Monday and cost US99 cents ($A1.40) to download, allowed a user to violently shake an iPhone screen to make a baby stop crying.

After enough shakes, the hand-drawn baby displayed on the screen stopped wailing and a large red “X” appeared over each eye.

“This application was deeply offensive and should not have been approved for distribution on the App Store,” Apple said in a statement on Thursday.

“When we learned of this mistake, the app was removed immediately,” it said. “We sincerely apologise for this mistake and thank our customers for bringing this to our attention.”

Apple’s apology came one day after The Sarah Jane Brain Foundation, a New York-based group which seeks to prevent brain injuries from Shaken Baby Syndrome (SBS), strongly condemned the “Baby Shaker” application, which was submitted by an outside developer called Sikalosoft.

(Source) SMH