Apple is bound to be cooking up something and this may not necessarily be a device. Actually if you look at it, there is one area of Apple that is oozing with opportunity and that is the iTunes app store. To date, the iTunes app store has become one of the cash cows of Apple and enhancing their offering and approval process are just some of the things that Steve Jobs and company may want to consider looking into.

e-Books, the approval process and the media formats are only some of the enhancements that Apple can look into (if not already). While everyone is focusing on releasing new devices and gadgets, this could be the next focus that Apple may very well need to pull away from its competitors.

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