Alltel Phones to Feature First Carrier-Branded Search on Dedicated Handset Key

Alltel wireless and JumpTap, the leading provider of mobile search and advertising solutions, are announcing the launch of the first carrier-branded mobile search application which will be pre-installed on phones. The search application will receive a decicated search key which will launch an Alltel BREW app which provides Alltel subscribers with a search box to find content, services, and information. The dedicated key will help users find the content and information they are looking for quickly and easily, which will increase the use of mobile search and also content purchases. The LG8600 cellular phone will be the first to handset with the search application preloaded Additional handsets over the will be preloaded with the search functionality over the next coming months and will feature a magnifying glass search icon which will launch the search box.