AdMob Launches Mobile Advertising Unit for Apple iPhone

Does the iPhone need advertising? Well, with the hype and buzz it generated since announcement (and then release) it shouldn't. It would be unfair to the iPhone's competition. However, AdMob, the world's largest mobile advertising marketplace, announced today that it has launched a new advertising unit to help brands and companies reach the hundreds of thousands of new Apple iPhone users. The new ad unit will also help AdMob's network of over 2,000 publishers monetize their iPhone traffic, with fifteen publishers already signed up who develop iPhone-specific content.

AdMob's ad servers will now recognize iPhone users and serve iPhone-specific advertisements. AdMob developed the new ad unit after fielding requests from its advertiser communities looking to reach early adopter audiences. The iPhone ads leverage AdMob's targeting capabilities, enabling advertisers to reach users based on their behavior and demographics. Initial data show users hitting typical mobile sites, including weather, news and sports. Entertainment sites are particularly popular, offering games, virtual pets and even haiku.