When it comes to developing iPhone app software, it is a business in itself. It is not merely a matter of creating and developing unique apps. It also needs to have a purpose, something that this new blog article can highlight.

This comes in the midst of the first year anniversary of the App Store this week, holding more than 60,000 apps which could very well end up unnoticed unless the proper schematics in the marketing aspect is done. Just like business, these apps need a marketing plan so that they can be directed to the right users and the right market.

“Fundamental marketing rules apply, such as defining your target audience and identifying how to reach them. However, this medium requires insight as to what’s technically possible within Apps, how the iPhone App Store works and how social media can be leveraged to spread the word. My hope is that the blog is a practical guide for accomplished developers and expert marketers alike.”

(Source) Press